The Basics

Learn fundamental facts about the Accountability Program and interest-based advertising

What is the Online Interest-Based Advertising Accountability Program?
The Online Interest-Based Advertising Accountability Program (Accountability Program) is a data privacy program that enforces self-regulatory industry stand...
Thu, 12 Apr, 2018 at 3:07 PM
What is "interest-based" advertising?
Interest-based advertising (IBA) is the technical term for a certain type of ad that you encounter on the internet. As you might guess, an ad is “interes...
Thu, 12 Apr, 2018 at 3:07 PM
What are the DAA Principles?
The DAA Principles are the self-regulatory rules that major online advertising trade associations agreed upon as baseline standards for companies engag...
Thu, 12 Apr, 2018 at 3:08 PM
What is "AdChoices?"
AdChoices is a self-regulatory program for online interest-based advertising (IBA). The program calls for advertising companies to follow responsible privac...
Thu, 12 Apr, 2018 at 3:08 PM