The Digital Advertising Alliance’s (DAA) Political Ad Icon is a symbol that serves as a link for users to click and learn more about the political ad they are currently viewing. If you see this Icon, click or tap on it to go to a place where you can learn about the name of the political advertiser for the ad, their contact information, the main officers for the Political Advertiser, and a database of political advertisers’ contributions and expenditures.  

If you see the Political Ads Icon and click on it and it doesn’t work, please feel free to contact the Accountability Program!