The Digital Advertising Accountability Program (Accountability Program) is a data privacy program that enforces self-regulatory industry standards for onlin...

Political advertising is essential to our democracy. It helps candidates reach their potential voters and assists users in learning about important issues a...

The Digital Advertising Alliance’s (DAA) Political Ad Icon is a symbol that serves as a link for users to click and learn more about the political ad they...

The Political Advertising Principles are an extension of the original Digital Advertising Alliance Self-Regulatory Principles, best practices for data priva...